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Luxury Home Buyers in Beverly Hills: Why Wealthy Buyers Think Differently
Sweeping city views from a private estate in North Beverly Park, one of Beverly Hills’ most prestigious gated communities.
Why Wealthy Buyers Think Differently About Beverly Hills Real Estate
Luxury real estate is one of the few markets where two buyers can tour the same property, receive the same disclosures, review the same comparable sales, and walk away with entirely different conclusions.
One sees an expensive house.
The other sees an irreplaceable asset.
That difference has very little to do with wealth.
It has everything to do with perspective.
After years advising buyers across Beverly Hills, Bel Air, Brentwood, Santa Monica, Malibu, West Hollywood, and the Westside, I’ve noticed that the most successful purchasers rarely begin by asking whether now is the perfect time to buy.
Instead, they ask whether the property itself is exceptional.
It’s a subtle distinction, but it changes every decision that follows.
Markets move in cycles.
Interest rates fluctuate.
Buyer confidence rises and falls.
Yet genuinely remarkable homes appear only occasionally.
When they do, sophisticated buyers evaluate them very differently than the average consumer.
They’re less interested in predicting what will happen over the next six months and far more interested in what the property could represent over the next twenty years.
That mindset is one of the reasons extraordinary real estate often changes hands quietly, long before the broader market realizes its value.
The Myth of Timing the Perfect Market
One of the most common questions I hear is:
“Should I wait?”
It’s a reasonable question.
Financial headlines encourage us to believe that every purchase can be optimized if we simply wait for the right economic indicator, the next Federal Reserve meeting, or the perfect interest rate.
Luxury real estate rarely works that way.
Some of Beverly Hills’ most iconic estates have sold during recessions.
Others have traded during periods of rapidly rising interest rates.
Some of the strongest long term investments were purchased precisely when uncertainty caused everyone else to hesitate.
Successful buyers understand that markets create opportunities, but opportunities are ultimately created by individual properties rather than market averages.
Two homes listed at the same price can represent dramatically different investments depending on their architecture, location, privacy, views, floor plan, construction quality, and future desirability.
That is why understanding the property almost always matters more than trying to predict the market.
Interestingly, the latest Los Angeles County Housing Report suggests the market is transitioning into a more balanced summer pattern as inventory gradually increases and buyer activity stabilizes. For buyers, that doesn’t necessarily mean lower prices. It means more time to compare properties thoughtfully rather than making rushed decisions during periods of intense competition.
Why Scarcity Commands the Greatest Premium
One misconception I frequently encounter is the belief that luxury real estate is primarily about square footage.
In reality, the rarest qualities often create the greatest value.
An unobstructed view.
Complete privacy.
A wide frontage.
A flat usable lot.
Timeless architecture.
Exceptional natural light.
Walkability.
These characteristics cannot be manufactured after closing.
They either exist, or they don’t.
Sophisticated buyers recognize this immediately.
They understand that while kitchens can be remodeled and landscaping redesigned, truly scarce attributes become more valuable over time because there will never be more of them.
In many respects, luxury real estate behaves more like fine art than conventional housing.
Scarcity drives value.
Not abundance.
Beverly Hills Isn’t One Market
People often speak about “the Beverly Hills market” as though every property competes with every other.
Professionally, I almost never think that way.
Beverly Hills is a collection of distinct micro markets.
A traditional estate in The Flats appeals to an entirely different buyer than a contemporary architectural home in Trousdale Estates.
A secluded hillside residence north of Sunset Boulevard attracts different priorities than a walkable property near the Golden Triangle.
Even homes located only a few blocks apart may compete for completely different buyers.
The same principle extends across neighboring luxury communities.
Bel Air emphasizes privacy, estate scale, and larger parcels.
Westwood attracts professionals who value proximity to UCLA, Century City, and Beverly Hills.
Brentwood balances generous homesites with an established residential feel.
Santa Monica combines luxury ownership with an active coastal lifestyle.
Pacific Palisades continues evolving as rebuilding efforts gradually reshape portions of the community.
Malibu remains defined by extraordinary scarcity, ocean frontage, and lifestyle.
West Hollywood appeals to buyers seeking design, culture, dining, and walkability.
Mid Wilshire continues attracting buyers who appreciate historic architecture and central access to Los Angeles.
Understanding these differences often creates more value than memorizing countywide statistics.
What Sophisticated Buyers Evaluate Before They Ever Discuss Price
One of the biggest misconceptions about luxury real estate is that wealthy buyers negotiate differently because they simply have more money.
In reality, they negotiate differently because they evaluate risk differently.
Price is only one variable in a much larger equation.
Before discussing purchase price, experienced buyers are already asking questions that rarely appear in online listings or market reports.
They want to understand how difficult it would be to recreate the property if it disappeared tomorrow.
Would today’s zoning regulations even allow another home like this to be built?
How much would construction cost under today’s labor and material pricing?
Is the architecture timeless, or is it likely to feel dated within a decade?
Does the floor plan support how affluent families actually live today?
These questions often reveal more about long term value than the asking price itself.
Luxury real estate is ultimately about replacement cost and scarcity.
The more difficult a property is to replicate, the more resilient its value tends to become over time.
The Difference Between Expensive and Valuable
Not every expensive home is valuable.
Likewise, some of the most valuable properties initially appear overpriced.
The distinction usually becomes clear only after understanding why the property commands a premium.
A home may justify a higher valuation because of its location on one of Beverly Hills’ most desirable streets.
Another may possess architectural significance that would be nearly impossible to duplicate today.
Some properties enjoy protected views, exceptional privacy, larger usable lots, or a combination of characteristics that rarely come together in a single residence.
Those qualities are difficult to quantify in a spreadsheet.
Yet they frequently become the reasons buyers remain satisfied with their purchase years later.
The opposite is equally true.
A property may appear attractively priced while carrying hidden compromises that become more apparent after closing.
Busy streets.
Limited privacy.
Outdated floor plans.
Deferred maintenance.
Future development nearby.
These issues may not prevent a sale, but they can influence future appreciation and resale potential.
Understanding that distinction is one of the most valuable services an experienced advisor can provide.
Luxury Buyers Think Like Long Term Investors
Many affluent buyers are surprised when I tell them that I spend relatively little time trying to predict where prices will be six months from now.
Markets are influenced by hundreds of variables that no one can forecast with complete certainty.
Interest rates.
Inflation.
Global events.
Financial markets.
Government policy.
Consumer confidence.
All of these factors can change quickly.
What rarely changes, however, is the long term desirability of truly exceptional real estate.
That is why I encourage clients to think beyond the next quarter.
Instead, we discuss questions like:
Will this property still feel special ten years from now?
Will future buyers appreciate its architecture?
Could someone realistically recreate this home today?
If construction costs continue rising, does replacement become even more difficult?
When buyers shift their focus from short term price movements to long term quality, purchasing decisions become much clearer.
Market Conditions Still Matter—But Not for the Reasons Most People Think
This doesn’t mean market data should be ignored.
Far from it.
The June 22 Los Angeles County Housing Report shows that the market is gradually transitioning into its normal summer pattern. Inventory has increased while buyer demand has remained relatively flat, creating a more balanced environment than many buyers experienced during the spring.
Many people immediately interpret that as a signal to negotiate harder.
I interpret it differently.
Balanced markets provide something much more valuable.
Time.
Time to compare homes.
Time to study neighborhoods.
Time to review inspections carefully.
Time to evaluate renovation costs.
Time to understand why one property deserves a premium while another may not.
Luxury buyers rarely regret spending more time on due diligence.
They often regret making decisions too quickly.
Every Neighborhood Solves a Different Lifestyle Question
One mistake buyers sometimes make is searching for the “best” luxury neighborhood.
There isn’t one.
Every community solves a different problem.
Beverly Hills appeals to buyers seeking prestige, timeless architecture, exceptional municipal services, and global recognition.
Bel Air attracts those who prioritize privacy, larger estates, gated properties, and expansive grounds.
Westwood offers convenience, academic prestige, and immediate access to UCLA, Century City, and Beverly Hills.
Brentwood combines generous lot sizes with a neighborhood atmosphere that appeals to families and professionals alike.
Santa Monica attracts buyers who want luxury ownership without sacrificing an active coastal lifestyle.
Pacific Palisades is entering a new chapter as rebuilding efforts gradually reshape portions of the community, creating opportunities for buyers who think beyond today’s headlines.
Malibu remains one of California’s most irreplaceable coastal markets, where limited supply and extraordinary oceanfront settings continue to define value.
West Hollywood offers a completely different luxury experience centered around design, restaurants, nightlife, walkability, and culture.
Mid Wilshire continues attracting buyers who appreciate historic architecture, museums, central location, and a neighborhood undergoing thoughtful reinvestment.
The question is rarely which neighborhood is objectively better.
The better question is which neighborhood best supports the lifestyle you want to create.
That answer is different for every buyer.
Luxury Real Estate Rewards Conviction, Not Perfection
One lesson continues to stand out after years working with luxury clients.
The buyers who consistently make the strongest long term decisions are not the ones waiting for perfect market conditions.
They’re the ones who recognize extraordinary opportunities when they appear.
Perfection rarely exists in real estate.
Every property involves tradeoffs.
Every market contains uncertainty.
The goal is not to eliminate uncertainty.
The goal is to understand it well enough to make confident decisions.
That is often the difference between purchasing a beautiful home…
…and acquiring a truly exceptional asset.
Looking Beyond the Listing
Luxury real estate has always been about more than acquiring a beautiful home.
It is about making a decision that continues to feel right years after the transaction has closed.
That perspective often changes how buyers evaluate opportunities.
Instead of asking whether a kitchen is fashionable today, they consider whether the home’s architecture will remain relevant a decade from now.
Instead of focusing exclusively on square footage, they evaluate how the property lives. Is there a natural flow between indoor and outdoor spaces? Does the floor plan support entertaining as comfortably as everyday living? Are the proportions timeless rather than driven by passing design trends?
Those questions rarely produce dramatic headlines.
Yet they often determine whether a home becomes a lasting source of satisfaction or one that owners quickly outgrow.
One of the most valuable exercises I encourage buyers to do is to imagine owning the property for ten years.
Would they still be excited to come home every evening?
Would the architecture still inspire them?
Would the location continue supporting the lifestyle they value?
If the answer is yes, temporary market fluctuations become far less important.
Why Context Matters More Than Comparables
Comparable sales are an essential part of every purchase, but they should never be viewed in isolation.
Two homes can sell for nearly the same price while representing very different values.
Perhaps one sits on a quieter street with better privacy.
Perhaps another offers a larger, more usable lot or a floor plan that better reflects today’s lifestyle.
One home may have undergone a thoughtful renovation with exceptional craftsmanship, while another simply received cosmetic updates before coming to market.
These differences rarely fit neatly into a spreadsheet.
That is why interpreting comparable sales requires judgment as much as analysis.
The June 22 Los Angeles County Housing Report provides valuable insight into broader market conditions, but every property ultimately competes within its own context. Countywide trends help explain the environment buyers are operating in, yet individual homes continue to succeed or struggle for reasons that often have little to do with the broader market.
Understanding that distinction allows buyers to recognize opportunities that may not be obvious to everyone else.
Patience Should Create Clarity, Not Indecision
Balanced markets naturally give buyers more time.
How that time is used often determines the outcome.
Some buyers spend months waiting for certainty that never arrives.
Others use the additional time to deepen their understanding of neighborhoods, compare architectural styles, review disclosure packages carefully, and refine what truly matters to them.
Those are very different approaches.
Patience is valuable only when it leads to better decisions.
Otherwise, it simply delays them.
The buyers who consistently make the strongest purchases are usually those who become more informed while the market gives them breathing room.
They do not confuse waiting with progress.
They use the extra time to build confidence.
The Last Word
Every market cycle creates a new narrative.
Some years, people are convinced prices can only rise.
Other years, they become convinced the perfect opportunity is just around the corner if they wait a little longer.
Both perspectives can become distractions.
The buyers who achieve the strongest long term outcomes usually focus on something far more enduring.
They look for properties that are difficult to replace.
They understand the character of each neighborhood.
They evaluate quality before price.
And they recognize that exceptional homes rarely become available simply because the calendar says they should.
The June housing report suggests Los Angeles is entering a more balanced phase of the market, giving buyers additional time to evaluate opportunities thoughtfully. For many, that may prove more valuable than any single market statistic.
Real estate will always move through cycles.
Extraordinary properties remain extraordinary regardless of those cycles.
Finding them—and recognizing their value before everyone else does—is where experience makes the greatest difference.
Frequently Asked Questions
Why do luxury buyers evaluate Beverly Hills differently than other markets?
Luxury buyers often focus on long term value rather than short term market fluctuations. They evaluate scarcity, architectural quality, privacy, location, and future desirability alongside financial considerations.
Is Beverly Hills still a good long term investment?
Historically, Beverly Hills has remained one of the world’s most recognized luxury residential markets because of its limited supply, global appeal, and enduring reputation. Individual property selection, however, is just as important as choosing the neighborhood itself.
How is Beverly Hills different from Bel Air?
While both are premier luxury communities, Beverly Hills often emphasizes prestige, walkability, and municipal services. Bel Air generally appeals to buyers seeking larger estates, greater privacy, and more expansive grounds.
Why is local expertise so important in luxury real estate?
Luxury properties compete within highly specific micro markets. Two homes with similar asking prices can offer very different long term value depending on location, architecture, lot characteristics, privacy, and buyer demand.
What should luxury buyers focus on before making an offer?
Beyond pricing, buyers should evaluate architectural significance, construction quality, lot orientation, privacy, future development nearby, replacement cost, neighborhood trends, and long term resale potential.
Thinking About Buying in Beverly Hills or the Westside?
Whether you’re considering a classic estate in Beverly Hills, a private retreat in Bel Air, a family home in Brentwood, a coastal residence in Santa Monica or Malibu, or a contemporary property in West Hollywood, every luxury purchase deserves thoughtful analysis beyond the listing price.
My role is not simply to help clients buy or sell real estate. It is to help them recognize opportunities, understand risk, and make decisions that continue to make sense long after closing.
If you’re exploring luxury real estate in Beverly Hills, Bel Air, Westwood, Brentwood, Santa Monica, Pacific Palisades, Malibu, West Hollywood, or Mid Wilshire, I’d be happy to discuss your goals and help you evaluate which opportunities truly deserve your attention.
Why Summer May Not Be the Best Time to Sell Your Los Angeles Home in 2026
North Beverly Park Estate with Panoramic City and Ocean Views
Why Summer May Not Be the Best Time to Sell Your Los Angeles Home in 2026
When homeowners think about the Summer Los Angeles real estate market, many assume it is the ideal time to sell. The weather is beautiful, school is out, families are moving, and neighborhoods are full of activity. On the surface, summer feels like the busiest season for real estate.
The data tells a different story.
While more homes come on the market during the summer months, buyer demand has already peaked in the spring. As inventory continues to grow through July and August, sellers face increasing competition for the same pool of buyers. That shift doesn’t mean homes stop selling. It simply means strategy becomes more important than timing.
For homeowners in Beverly Hills, Bel Air, Westwood, Brentwood, Santa Monica, Pacific Palisades, Malibu, West Hollywood, and Mid Wilshire, understanding this seasonal transition can make the difference between a successful sale and months of unnecessary market time.
Why the Summer Los Angeles Real Estate Market Slows
One of the biggest misconceptions I hear is that summer is the strongest selling season because families prefer to move before school begins.
There is some truth to that.
Many families still want to relocate during the summer. The difference is that most of those buyers began searching months earlier. By late May, buyer demand has typically reached its highest point of the year. As summer begins, vacations, travel, children’s activities, and other commitments gradually pull buyers away from the housing market.
At the same time, many homeowners decide to list, believing they can still capture the momentum of the spring market.
The result is simple:
More homes.
Slightly fewer active buyers.
More competition.
That combination naturally slows the pace of the market.
More Listings Do Not Always Mean More Buyers
The June housing report shows that active inventory continued to increase while buyer demand remained essentially unchanged. As more listings entered the market, the expected market time increased to 114 days, the highest level since the end of January.
This is an important distinction.
Many homeowners look around and notice more “For Sale” signs. They assume that must mean buyers are also becoming more active.
In reality, additional inventory often creates the opposite effect.
Buyers suddenly have more choices.
They compare homes more carefully.
They negotiate more confidently.
They become less willing to compromise.
For sellers, that means earning a buyer’s attention becomes more difficult than it was just a few months earlier.
Why Turnkey Homes Continue to Stand Out
Although the overall market slows during the summer, not every property performs the same way.
One trend has remained remarkably consistent across Beverly Hills, Brentwood, Santa Monica, West Hollywood, and Pacific Palisades.
Homes that are move in ready continue attracting the strongest interest.
Today’s buyers value certainty.
Many prefer avoiding major renovations, permit delays, contractor scheduling challenges, and rising construction costs. A well prepared home allows buyers to move forward with confidence.
Before listing, sellers should carefully evaluate:
- Overall condition
- Deferred maintenance
- Paint and flooring
- Landscaping and curb appeal
- Professional staging
- Photography and video
- Pricing strategy
These improvements may seem straightforward, but together they shape a buyer’s first impression and often determine whether a property becomes a “must see” or simply another listing online.
Pricing Matters Even More During the Summer
As inventory grows, pricing becomes increasingly important.
Some homeowners believe they can list high and negotiate later.
Unfortunately, today’s buyers are more informed than ever.
Before scheduling a showing, many buyers have already reviewed comparable sales, studied neighborhood trends, analyzed days on market, and compared dozens of competing listings.
When a property appears overpriced, buyers often wait.
Instead of creating urgency, an inflated asking price can encourage hesitation.
Ironically, homes that are priced correctly from the beginning frequently receive stronger interest and, in some cases, multiple offers.
Pricing is not simply about maximizing value.
It is about positioning the home to attract the right buyers before competing listings capture their attention.
Every Westside Neighborhood Has Its Own Story
Countywide housing reports provide valuable perspective, but every neighborhood behaves differently.
West Hollywood buyers often prioritize walkability, lifestyle, and updated interiors.
Santa Monica buyers frequently focus on proximity to the beach, schools, and neighborhood character.
Brentwood buyers continue placing a premium on move in ready homes and functional floor plans.
In Beverly Hills and Bel Air, pricing strategy becomes increasingly important because the luxury buyer pool is naturally smaller and purchasing decisions tend to be more deliberate.
Pacific Palisades continues evolving as rebuilding efforts reshape portions of the community, while Malibu remains defined by limited inventory and its unique coastal lifestyle.
Understanding those neighborhood differences is often far more valuable than relying on countywide averages alone.
Advisor’s Perspective
One of the biggest mistakes homeowners make is assuming the calendar determines success.
In my experience, the calendar matters far less than preparation.
I’ve seen well presented homes sell quickly in slower markets, and I’ve watched poorly positioned properties struggle during the busiest months of the year.
The homeowners who achieve the strongest results are usually the ones who begin preparing long before their home reaches the market. They understand local buyer expectations, invest in presentation, and price strategically from day one.
The market may influence your opportunities.
Your strategy often determines your outcome.
Key Takeaways
- The Summer Los Angeles real estate market typically slows as inventory increases and buyer activity eases.
- More listings create greater competition among sellers.
- Turnkey homes continue outperforming properties requiring significant updates.
- Strategic pricing becomes increasingly important during the summer months.
- Every neighborhood behaves differently. Local expertise matters more than countywide averages.
Frequently Asked Questions
Is summer a good time to sell a home in Los Angeles?
Yes, but sellers should understand that competition typically increases during the summer as more homes enter the market while buyer demand gradually slows. Proper pricing and presentation become even more important.
Why does the Summer Los Angeles real estate market slow?
Spring is usually when buyer demand reaches its peak. During the summer, vacations, family activities, and additional inventory create a more balanced market with longer selling times.
Do turnkey homes still sell quickly?
Often, yes. Buyers continue paying premiums for homes that are well maintained, updated, and move in ready because they reduce uncertainty and renovation costs.
Should I wait until fall to list my home?
Not necessarily. Every property and neighborhood is different. The decision should be based on your goals, local market conditions, and how well your home can be positioned against competing listings.
Thinking About Selling Your Home?
Selling successfully isn’t simply about choosing the right month. It’s about understanding your neighborhood, preparing your home thoughtfully, and developing a pricing strategy that reflects today’s market.
If you’re considering selling in Beverly Hills, Bel Air, Westwood, Brentwood, Santa Monica, Pacific Palisades, Malibu, West Hollywood, or Mid Wilshire, I’d be happy to provide a personalized assessment of your home’s position in today’s market and discuss strategies that can help you maximize its value.
Luxury Home Buyers in Beverly Hills: Why the Second Half of 2026 Offers More Negotiating Power
Luxury Home Buyers in Beverly Hills: Why the Second Half of 2026 Offers More Negotiating Power
Luxury home buyers in Beverly Hills are entering a market that looks very different from the one that existed just a few years ago. While many headlines continue focusing on limited inventory and strong long term demand, the reality on the ground is more nuanced. Some luxury homes are receiving immediate attention and multiple offers, while others are sitting on the market for months without attracting serious buyers.
For buyers, understanding this distinction may be one of the most valuable advantages available in today’s market.
Why Luxury Home Buyers in Beverly Hills Are Seeing More Opportunities
Many consumers still view luxury real estate as a market where sellers hold all the cards. That assumption may have been true during portions of the pandemic housing boom, but today’s market has evolved.
According to recent Los Angeles County housing data, luxury homes priced above $2 million currently require approximately 223 days to secure a buyer on average. That timeline expands dramatically as prices increase. Homes priced above $8 million now face an expected market time of more than 1,000 days.
Those numbers reveal something important.
Luxury demand still exists, but buyers have become far more selective.
Why Some Luxury Homes Still Sell Quickly
One of the biggest mistakes buyers make is assuming every luxury property is negotiable.
That simply is not true.
Throughout Beverly Hills Flats, Trousdale Estates, Brentwood Park, North of Montana, and select sections of Pacific Palisades, exceptional homes continue attracting strong interest.
Properties that offer:
• Turnkey condition
• Architectural significance
• Exceptional views
• Prime locations
• Privacy
• Walkability
often generate buyer competition regardless of broader market conditions.
Luxury buyers are increasingly willing to pay premiums for convenience, quality, and uniqueness.
Where Luxury Home Buyers in Beverly Hills Have Negotiating Power
The strongest negotiating opportunities tend to emerge in a different segment of the market.
These are homes that may have:
• Been on the market for an extended period
• Missed the initial launch window
• Been priced aggressively
• Required updating
• Faced increased competition from newer listings
This is where experienced buyers can often negotiate more favorable terms, credits, repairs, or pricing adjustments.
The key is understanding the difference between a showcase property and a stale listing.
What I’m Seeing Across Beverly Hills, Malibu, Brentwood, and Pacific Palisades
In Beverly Hills, buyers continue placing significant value on turnkey homes in the Flats and Trousdale Estates. Renovation projects can still attract interest, but only when pricing accurately reflects the work required.
Malibu remains highly desirable, particularly for oceanfront and view properties, but buyers are becoming increasingly analytical regarding insurance costs, maintenance, and replacement value.
Brentwood buyers continue favoring move in ready homes, especially in Brentwood Park and areas near San Vicente where lifestyle and convenience remain major priorities.
Pacific Palisades presents a unique story as rebuilding efforts continue. Many buyers are carefully evaluating future supply and long term neighborhood evolution before making purchasing decisions.
What This Means for Luxury Buyers
Today’s market rewards preparation and knowledge.
The buyers achieving the strongest results are not necessarily those making the highest offers. They are the buyers who understand inventory trends, neighborhood dynamics, seller motivations, and the difference between perceived value and actual value.
That insight often creates opportunities unavailable to the average consumer.
Frequently Asked Questions
Do luxury home buyers in Beverly Hills have more negotiating power in 2026?
In many cases, yes. Luxury inventory remains elevated and market times remain significantly longer than lower price segments.
Are luxury home prices falling in Beverly Hills?
Not necessarily. Exceptional properties continue attracting strong demand. Negotiating opportunities tend to emerge on homes with longer market times.
Which luxury neighborhoods remain most competitive?
Beverly Hills Flats, Trousdale Estates, Brentwood Park, North of Montana, and select parts of Pacific Palisades continue attracting significant buyer interest.
Is Malibu still a strong luxury market?
Yes. However, buyers are becoming increasingly focused on property condition, insurance considerations, and long term ownership costs.
Key Takeaways for Luxury Buyers
• Not all luxury properties are experiencing the same level of demand.
• Turnkey homes continue attracting strong buyer interest.
• Longer market times can create negotiation opportunities.
• Understanding neighborhood specific trends is often more important than understanding countywide statistics.
• The second half of 2026 may offer selective opportunities for prepared buyers.
Considering a Luxury Home Purchase?
If you’re exploring Beverly Hills, Bel Air, Malibu, Brentwood, Pacific Palisades, or the Sunset Strip, I would be happy to share where I see the strongest opportunities and where competition remains most intense in today’s luxury market.
